Digitalization and Sustainability are passionately discussed within the footwear industry, and yet the industry is still far from mass application of such innovations. Given the current relationship model between suppliers and brands, there are few channels that introduce such innovations to brands. The relationship between suppliers and brands has been one in which suppliers seek the attention of the brands and brands have little time or few channels to hear and understand the full scope of the suppliers’ innovation, hence the overall lack of industry communication and advancement. Without a channel to explore the available resources, the industry is experiencing an overall lack of product evolution and slow adoption of new technologies, especially for smaller to mid-size brands to adopt innovation.
FMNII is a footwear innovation platform promoting digital transformation and sustainable sourcing. FMNII is a membership based platform, please contact James.firstname.lastname@example.org for more details on how to become a member of FMNII.