For the past months, the FMNII team and partners have been planning for the 2018 FMNII Seminar. The Dong Guan seminar was successfully held on the 26th and 27th of July!
Over 170 attendees have showed up at the seminar, including the paid audience, lecturers and organizers. Among the attendees, there were over 40 footwear brands (Including Adidas, Aldo, Amersports, Ariat, Aussco, Brooks Sports, Burberry, Caleres, Calson, Clarks, Camper, Camuto, Cortina, Converse , Crocs, Deckers, First Step, H&M, JCPenny, Li & Fung, Li-Ning, Macro-way, Nano Star, New Balance, Pogo, Ralph Lauren, Skechers, Under Armour, Wolverine Worldwide, Zara…) and 8 footwear factories (Pouchen, Deanshoes, Oasis, Qisheng, CD STAR, Studio88…)
During the two-day seminar, 7 courses were lectured- from lectures on the most commonly used Leather and Textile in the footwear industry to Sustainable Mold-prevention Initiative that promote green and healthy development in the industry. The lecturer also gave extensive introduction to the popular cushioning material – ETPU (commonly known as Popcorn or Boost). The updated series of footwear Knitting Design Guideline lectures continued with great interest from the audience. The audiences were in awe with two truly innovative technologies: the Non-Newtonian Fluid smart materials developed by the advanced polymer research team in China and the real-time, accurate and portable Gait Analysis system brought by a Technology company from the Silicon Valley of China – Shenzhen. Last but not least, the social-networking-based e-commerce platform Youzan brought much excitement to the audiences who have created or have been working on their own retail brands!
A true leather expert Jeanete Jost Collet from Brazil with 20 years of training & application experience, presented on behalf of our partner, the quality and fashion focused leather supplier YND Leather
Jerry Wang, the founder of the high-tech enterprise DCLAN, which is focused on the industrialization of innovative polymer materials research and development technology. The on-site demonstration of the arbitrarily shaped and soft semi-fluid material that instantly hardens upon impact, plus the great impact absorption foam material which kept the glassware underneath well protected against a dropped bowling ball led to hot discussion about the application of these Smart materials.
Mr. Zhu, the head of research and innovation at the leading textile enterprise BOYI. With more than 20 years of development in the footwear textile industry, BOYI constantly improves on its Product Diversity, Consistent Quality and Excellent Service. And established a reputation in the fashion and sports shoes field. BOYI has been an important contributor on fostering cross-category collaboration of products in both fields.
Mr. Ma, the TPU foaming engineer of GMF New Material Technology Co., Ltd. introduced the expanded TPU material, process, characteristics and the application. The showed multiple colors and shapes of the pellet fully represented the fast growth of new technology & innovation China.
Yang Shu, Dean of the Flat Knitting Research Institute from CX KNITTING, once again brought us the latest Flat Knitting Upper Design Guideline, covering yarn, programming, machinery, operation and post-forming automation. Mr. Yang also elaborated on the application of flat knitting products in various fields, including medical, luggage, automotive, aerospace and other industries. The audience were impressed by CX Knitting’s breakthroughs of designer-oriented programming software, the improvement of the pattern database, the new breakthrough of Intarsia technology, the highest-ever efficiency Full 3D upper machine and the 20-35% productivity improved new generation flat knitting machine.
Ms. Tina from I’M BIO, by providing shocking data of plastic pollution on the earth, encourage every attending footwear professionals to contribute to our environment sustainability. The company’s [365 Initiative] aims at completely removing the plastic waste from traditional footwear mold prevention products. Besides health-first, long-lasting functioning & competitive cost, it will reduce tens of thousands of tons of plastic waste for the footwear industry. As a footwear innovator, FMNII will be indispensable in promoting this mission, and sincerely hope that fellow professionals can also join along.
Kevin An, the co-founder of SENNOTECH Technology, a Shenzhen-based high-tech company focused on human health and movement analysis. The behavioral characteristic of walking is called gait. Kevin showed an onsite demonstration of the AI-based portable gait & posture analysis system. The cloud system is supported by a deep learning algorithm to achieve high perceptual accuracy and already got two million samples. This allows footwear brands to research human feet’s dynamic movement, create personal and regionally customized products/product lines and enhance the retail experience for consumers. The possible applications of this system have brought infinite imagination among the audiences and once again bringing the seminar to a passionate discussion.
Mr. Tang, the young and promising general manager of the Dongguan based b2c ecommerce platform YOUZAN. In just two years, the Nasdaq-listed enterprise “PinDuoDuo” with a market value of $30 billion has demonstrated a new possibility in the increasingly difficult-to-operate existing ecommerce market like Alibaba. The innovative social-based e-commerce platform provides any sized company with a Brand and Fans-owned characteristic that is not offered by traditional e-commerce platforms! As an experienced team in the footwear industry, FMNII has partnered with Youzan on the footwear business, providing footwear companies and brands with brand-new sales/marketing channel on the mobile social e-commerce sector.
The Organizer, Moderators and the Translators
Passionate and cheerful, the FMNII Founder Jackie Yang is deeply acquainted with the combined knowledge of traditional supply chain and the Internet. Jackie is committed to bringing changes to the footwear industry.
The event moderator and FMNII co-founder James Gau.
The handsome duo of simultaneous interpretation, David Zeng, FMNII operations director, and Victor from I’M BIO. David is the master behind the professional quality of our seminar PowerPoints. He is also an expert of photography, photoshop, basketball, fitness…etc. Among all his talents, foosball (table soccer) is one of his favorites. Welcome all foosball lovers come to play at FMNII Dongguan office.
The two-day seminar allowed everyone to gather not only for the sharing of knowledge, but also for the collision of new ideas.
The success of this event is the result of the hard works of our team of staffs whom had worked days and nights. Let’s give them a round of applause!
Do not worry if you have missed our Vietnam and Dongguan seminars in July! There are more upcoming FMNII events till the end of 2018. For details, please click here,
For all fellow professionals in Asia, we will see you at Shenzhen in November!
FMNII Seminar (New York, USA)
[/icon_timeline_item][icon_timeline_item time_title=”September 27″]
FMNII Seminar (Portland, USA)
[/icon_timeline_item][icon_timeline_item time_title=”October 2″]
Footwear Innovation Summit,
Los Angeles, USA
[/icon_timeline_item][icon_timeline_item time_title=”November 15-16″]
Footwear Innovation Summit,
Longgang Shenzhen, China